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Luxury brand Sabon boosts e-commerce holiday sales by 35 percent via personalization

Sabon said it saw dramatic improvements across key performance metrics including user engagement, total page views, time spent on site and most importantly, sales.

December 12, 2014

Dynamic Yield, provider of an automated real-time personalization and optimization solution, has announced that Sabon, an international luxury bath and beauty products retailer, increased Black Friday and Cyber Monday sales 35 percent by implementing Dynamic Yield’s personalization solution. Sabon said it saw dramatic improvements across key performance metrics including user engagement, total page views, time spent on site and most importantly, sales.

According to the companies, Dynamic Yield’s solution exposes visitors to products and promotions that are relevant to their individual preferences, leading to an increase in ASP (average selling price), sales, user satisfaction, repeat visits and user engagement.

Sabon optimized holiday offers displayed on its homepage, including video and promotional content during the key shopping days of the year. By breaking down the home page and other web page elements into many units, Sabon was able to test and optimize different variations of holiday offers and products they wished to try during those days. Dynamic Yield’s optimization algorithms then chose the best variations to present in real time.

Different homepage variations that Sabon presented to visitors during the holiday weekend, optimized automatically by Dynamic Yield.