Marketing

Macy’s store gets a snack kiosk

Provided

February 2, 2022

Macy's South Coast Plaza in Costa Mesa, California, is home to a Wetzel's Pretzels location, according to a press release.

"This is one of those moments in Wetzel's history that cannot be overstated. It is the start of a special relationship between our fun-loving snacking brand and the iconic retailer," Jennifer Schuler, CEO of Pasadena, California-based Wetzel's Pretzels, said in the release. "Both brands are making bold strides through experiential and product innovations, creating a strong fit and reciprocal relationship that works extremely well."

Like all Wetzel's locations, the bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional mall locations. Likewise, the kiosk at Macy's South Coast Plaza highlights the flexibility of the Wetzel's concept, scaling to fit into kiosk-size spaces and within larger food courts and other mid-mall venues.

"Food is an important part of our customer experience, and Macy's South Coast Plaza is thrilled to open the very first Wetzel's Pretzels kiosk in our store," Adriana Quince, Macy's South Coast Plaza store manager, said in the release. "As we evolve to meet our customer's changing needs, we're confident that Wetzel's Pretzels will be a tremendous partner by offering handheld happiness."

Wetzel's Pretzels has grown to more than 350 fresh bakeries around the world.