News

Macy's using Lilitab iPad kiosks to market 'Fashion Star' merch

April 11, 2012

Macy's is using Lilitab iPad kiosks to feature the clothing it's selling from NBC's reality television series "Fashion Star."

This design show offers merchandizing contracts to each week's winners, with a $6,000,000 contract as the grand prize. The winning designs are available the next day in stores.

The Lilitab iPad kiosks, portable tablet computer display enclosures, are now at Macy's in Los Angeles (the Beverly Center), San Francisco (Union Square), Manhattan (Herald Square), Costa Mesa (South Coast Plaza), Miami and Chicago (State Street).

Customers are able to research — and even purchase — special orders, unique sizes and back-ordered items while in line, using the Lilitab Standard with integrated optional belt barrier. The Lilitab Swipe head unit offers a tightly integrated magnetic-stripe reader without exposed cables or flimsy attachments susceptible to damage or credit card fraud, according to the release.

Tablet security is top-of-mind throughout the design of the Lilitab, without giving up ground on ease of assembly, looks or price. A choice of face plates with or without a camera opening or home button pinhole, locks in the chosen app or website for total control over customer access and interaction.

Branding services and custom attachments are available for any tablet computer and the entire line of Lilitab iPad kiosks.

Read more about kiosk enclosures.