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Macy's using social media to help 'mom-approved' charities

Macy's Thank-A-Mom movement has the hashtag #MacysLovesMoms and gives to "mom-approved" charities.

May 7, 2015

Macy's is asking social media users this Mother's Day to share their favorite mom pictures or memories on Instagram, Twitter and Tumblr using the hashtag #MacysLovesMoms. For every social media post with the #MacysLovesMom hashtag Macy's will donate $3 (up to $400,000) to one of five "mom-approved" charities, according to a release. 

"Moms do so much for us, and we want to help you find the best way to show the mom in your life that you appreciate her," Kathy Hilt, senior vice president of Macy's, said in a statement. "Macy's carries her favorite brands, and with a specialty in gift giving."

This marks Macy's fifth year with its Thank-A-Mom campaign. This year's Thank-a-Mom charities include Go Red For Women, Futures Without Violence, National Park Foundation, Reading Is Fundamental and Make-A-Wish.