News

Madix unveils new LED lighting product for retailers

June 2, 2010

Madix Inc., manufacturer of store shelving and fixtures, today announced a new LED lighting product for retail stores. According to a press release, BEAM LED Canopy Light is an expansion of the company's LEDge Light product line that quickly generates a positive ROI for retail stores and significantly increases sales of products illuminated by the lighting.

Madix's BEAM LED Canopy Light employs the same LED technology as the company's LEDge Light, but uses a higher-power, higher-efficiency LED system, lens and reflective housing to direct the light at a further distance and broadcast it well. Not only do BEAM LED Canopy Lights have all the energy efficiency of LED, they do a much better job of illuminating products than traditional fluorescent lights, according to the company. While fluorescent lights have ultraviolet rays that bleach or fade the ink on product packaging, BEAM LED Canopy Lights give off a "true white" that brightens product packaging.

Using significantly more brilliant lights makes the illuminated products more attractive to customers, enhances the customer experience, and dramatically increases sales, according to Madix. The brilliant-white color rendering index of Madix's LED lights brings out the vibrant colors of product packaging that the brands have spent thousands of dollars creating. As a result, they drive impulse sales.

"We have received extremely positive feedback from Madix customers who installed LEDge Light," said Shawn Kahler, Madix vice president of sales and marketing. "One large retail chain reported a 55 percent increase in sales just by installing LEDge Light over its end caps. Another large chain that replaced fluorescent lights with LEDge Lights realized a positive ROI in just 15 months in energy savings alone."