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Mall Networks partners with SoundBite Communications to deliver mobile marketing for CyberMonday.com
November 24, 2009
Mall Networks has announced a partnership whereby SoundBite Communications Inc. will power the mobile marketing offers for CyberMonday.com. CyberMonday.com is a holiday shopping deal site powered by Mall Networks for Shop.org, where millions of shoppers go to find deals during the holiday season.
New to the site this year, a Deal of the Hour mobile marketing offer will be sent using SoundBite text messaging to shoppers on their mobile phones, enabling them to take advantage of bargains throughout Cyber Monday. Cyber Monday takes place on the first Monday after Thanksgiving, Nov. 30.
Americans send 50,000 text messages per second. Ninety-five percent of those messages are opened and read, most within 15 seconds of sending. The brevity, immediacy and mobility of the text-messaging channel makes it ideally suited for communicating CyberMonday.com's Deal of the Hour. By simply opting in on CyberMonday.com, consumers can receive Deal of the Hour text messages and benefit from great savings while on the go.
"CyberMonday.com has established itself as one of the top holiday shopping destinations, with hundreds of special offers and compelling deals from over 600 of the top online merchants," said Dave Andre, founder and chairman of Mall Networks. "Shoppers can now have access to more timely and relevant offers, benefiting them as well as the merchants with whom they choose to do business."
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