October 30, 2023
Just over half, 52%, of U.S. social media users, ages 16 to 44, don't trust products sold via the social media channels.
That's a top finding of an AiBUY report regarding shopping through social media platforms.
When it does come to purchasing on a social media platform, 60% are willing spend up to $100, according to a press release on the findings.
The report also listed out reasons why Americans aren't shopping via social media:
"While social media has been around for nearly two decades, the concept of shopping directly through social platforms is still very new, so it comes as no surprise we're seeing this reluctancy to purchase," Randy Bapst, CEO of AiBUY, said in the release. "With 45% of social media users in the U.S. open to the concept, there is ample untapped opportunity for brands who are not already leveraging the space, and for those that are, to tailor their approach moving forward. We're hopeful that as new technologies emerge to strengthen the customer path to purchase and overall user experience, trust will increase, and this concept of social shopping will become more mainstream."
The AiBuy report also revealed nearly three in 10, (29%), agree social media shopping offers a more personalized experience than traditional online stores.