Marketing

Marketing email campaigns reflected tariffs, TikTok trends in 2025

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February 4, 2026

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A good majority, 75%, of marketing emails campaigns featured trade policy news with mention of tariffs, according to an Omnisend analysis.

"Made in USA" was mentioned in 13% as brands addressed pricing and supply chain concerns, according to a press release on the findings.

A small number of TikTok trends drove most internet-related mentions, led by Stanley Cup (54%), followed by Labubu (19%) and Dubai chocolate (8%).

"Trade issues are also consumer issues," Marty Bauer, e-commerce expert at Omnisend, said in the release. "When tariffs affect pricing or availability, shoppers want context. Brands that explain where products are made or why costs change are responding to a more informed and more cautious customer."

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