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MarketLike offers 'Responsive Commerce' with latest update

According to the company, this update features the new Responsive Commerce technology, which includes responsive design templates to enable streamlined design, implementation and management of online stores across desktop, mobile and other device interfaces.

June 11, 2014

E-commerce platform MarketLive has announced the launch of Version 14.1. According to the company, this update features the new Responsive Commerce technology, which includes responsive design templates to enable streamlined design, implementation and management of online stores across desktop, mobile and other device interfaces. Architecture enhancements to enable rapid extension and upgrading of the platform, as well as merchant administration enhancements, are also included in this release.

“With this release, we have evolved the integration of responsive design into e-commerce, extending the range of capabilities previously available. We handle responsive design for today’s phones and tablets and other devices, but we go further. Our implementation of Responsive Commerce incorporates e-commerce best practices across the customer lifecycle, optimizing templates for path-to-purchase and customer service interactions to ensure our merchants engage and grow their customers, regardless of touchpoint,” said Ken Burke, founder and CEO of MarketLive Inc. “We are constantly improving our platform infrastructure so that our customers can be confident that they have the best technology available on which to run their commerce. Responsive Commerce is just the latest fulfillment of this promise.”

The company said MarketLive 14.1 offers out-of-the-box Responsive Commerce templates that optimize the path to purchase and future proofing for extension to new devices to come. These templates are designed to automatically present an optimized view on a given device, based on years of knowledge and best practices regarding where customers look for product, how they navigate and what steps are most important in converting the sale. The templates automatically manage all aspects of sizing for different devices and screens, including touch/zoom capabilities on any device.

Responsive Commerce from MarketLive is also designed to minimize future complexity for merchants by evolving and adapting to ever-changing shopping norms — it accommodates mobile and tablet today, and can be expanded to include portable POS, in-store kiosks, and future commerce interfaces not yet invented. The initial release in 14.1 will focus on templates for the most critical commerce functions such as path-to-purchase, shopping cart, checkout, My Account and search.