News

MarketLive e-commerce platform adds iPad support

March 31, 2010

MarketLive Inc., a provider of e-commerce software and services for specialty retailers, today launched MarketLive Mobile v2, its next-generation mobile e-commerce application which allows retailers to reach shoppers across touch points including PC, smartphone and now the Apple iPad. The application, which renders a device-aware shopping experience, delivers a compelling, feature rich and graphically pleasing storefront and provides a means for retailers to immediately deliver relevant offers, promotions and products to increase sales and drive business across all channels, according to a company release. Advanced analytics enable retailers to analyze and optimize results.

"Over 20 percent of our retailers are in the process of adoption of our mobile solution -- and nearly every new customer we sign requires it," said Mark Pierce, CEO of MarketLive. "MarketLive Mobile extends our advanced e-commerce platform to mobile devices with an elegant implementation that renders compelling mobile sites without additional application development, regardless of device type. Our retailers have experienced remarkable success on other popular devices and we look forward to seeing their success extend to the iPad as well."

H2O Plus, Perricone MD, Armani/Exchange and others are among the first to adopt MarketLive Mobile. These top merchants have been quick to embrace the mobile channel and have established profitable relationships with their customers by reaching them in relevant ways, any time, on devices that they choose. In the first few months following adoption, MarketLive Mobile customers have realized incremental new revenue streams.

"We're looking forward to launching our mobile site with MarketLive," said Neil Kjeldsen, vice president of e-commerce for Perricone MD. "With MarketLive Mobile, we can extend the reach of the Perricone MD business to this growing channel. By easily integrating commerce with our smart phone application initiatives, we will be able to provide a comprehensive mobile solution to our clients."

MarketLive Mobile is designed to leverage a single administration console, product catalog, content engine, customer database, promotion engine, and personalization tool. With MarketLive, retailers build compelling shopping experiences and robust marketing and merchandising strategies that can be leveraged across all sites and devices. MarketLive mobile is built to be device-aware, so no extra site development is required.

MarketLive Mobile v2 is built on the MarketLive Intelligent Commerce platform. Therefore, it provides the same advanced functionality in use across over 160 retail sites. In addition to these features, MarketLive Mobile v2 adds advanced features including:

• Device optimization -- When users access a retail site from their mobile device, MarketLive will automatically detect device-type and serve content appropriate for the device whether the device is a smartphone, PC or the iPad.
• Product quick code -- Shoppers experience in-store access to rich product information such as video, reviews and cross-sell and up-sell suggestions via merchant-defined product codes. These codes, when entered on the device, navigate the consumer directly to product pages and additional content.
• Endless aisle capability -- Merchants can offer complete assortment, size and delivery options on the mobile device and showcase a complete set of related products.
• Effective cross-channel analytics -- Using either Google or Omniture analytics, retailers can track both cross-channel and channel-specific key performance indicators.

MarketLive Mobile v2 allows MarketLive retail sites to be Apple iPad enabled automatically upon site launch. Using MarketLive Mobile v2, retailers can track customer activity across all device types and analyze trends and customer preferences. MarketLive Mobile allows merchants to offer time- and location-based promotions that are designed specifically for user type. The larger form factor and high-resolution graphics capabilities in the iPad enable retailers to offer richer content and more compelling video and graphics in dynamic shopping experiences.