Marketing

Marshalls debuts experiential social club

Photo: Michael Moloney - stock.adobe.com

October 23, 2023

Marshalls is launching an experiential social club to give women access to resources, tools and community to help achieve ambitions and boost self-worth.

The first one, featuring Priyanka Chopra Jonas, will be held Oct. 20 and 21, in New York City, according to a press release. The topics will also include mentorship, career development and financial literacy.

In addition to "Lessons for Getting the Good Stuff in Life: A Masterclass with Priyanka Chopra Jonas," the two-day event will feature a diverse range of interactive learning and networking opportunities, as well as innovative programming and curated seasonal fashion displays throughout the space.

"Marshalls has always believed that women deserve access to the good stuff in life — not only in our stores but everywhere it matters to them," Victoria Shonkoff, VP, marketing director, Marshalls, said in the release. "We're launching the Marshalls Good Stuff Social Club to further our mission of giving women access to the resources, communities and opportunities they need to create the life they want and deserve."

Marshalls operates 1,100 stores spanning 48 states, D.C., and Puerto Rico. Since opening its first store more than 40 years ago, the Marshalls name has become synonymous with off-price shopping.