News

JCPenney tabs West as chief customer and marketing officer

JCPenney announced that Mary Beth West will join the company's executive leadership team as executive vice president and chief customer and marketing officer.

May 1, 2015

JCPenney announced this week that Mary Beth West will join the company's executive leadership team as executive vice president and chief customer and marketing officer effective June 1, 2015. She will be stepping down from her position on JCPenney's board of directors to assume this new role.

"Mary Beth's contributions to the Board have been invaluable," Myron E. Ullman, III, chief executive officer of JCPenney, said in a statement. "Her vast experience developing and growing some of the world's most trusted and well-known brands was instrumental to our work building an emotional connection with our customers. I am delighted that she will be supporting the Company in this new capacity, which will enable us to more directly leverage her knowledge and expertise."

West has been a member of the JCPenney's board of directors since 2005 and has served in numerous leadership positions at General Foods and Kraft. In joining JCPenney, West brings nearly 30 years of consumer and retail marketing experience to the company with experience in brand management, integrated marketing communications and consumer insights and strategy.