Marketing
Meta Hollywood partners with The Sandbox on gamified experiences
July 8, 2022
Meta Hollywood, a virtual community for movie lovers, has teamed with with The Sandbox, a decentralized gaming virtual world and a subsidiary of Animoca Brands, to develop a virtual Hollywood-themed backlot movie studio in the metaverse.
As part of its continued expansion across the metaverse, Meta Hollywood secured a plot of land in The Sandbox where it will host Hollywood-themed events and experiences in a Hollywood backlot studio format.
Meta Hollywood will invite guests in The Sandbox to embark on adventures by touring several themed backlot experiences, including horror and action sets, holiday-themed environments, red carpet premiere events, and a memorabilia museum.
The Sandbox is an Ethereum-based decentralized NFT gaming metaverse that enables non-tech savvy users to create, sell, use and monetize their own virtual experiences in the form of NFTs.
