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Metropark launches in-store interactive Twitter interface
December 8, 2009
Metropark, a Los Angeles based specialty store that combines the core lifestyle elements of fashion, music and art has launched a custom interactive Twitter interface. The interface, Metropark REVERB, directly feeds Twitter comments mentioning Metropark (Twitter name @MetroparkUSA) into the numerous plasma television screens located in each store as well as across the entire sixty-eight store Metropark network.
REVERB gives users the ability to interact with Metropark, whether they want to speak to their overall Metropark shopping experience, mention products they bought or are interested in, or simply have the instant gratification of seeing their tweets posted in real time.
On screen, Metropark REVERB uses a three-dimensional map to plot and display tweets mentioning Metropark. Each user mention contains profile location information that is reflected on an interactive globe. Metropark has seen tweets posted by users in the United States as well as China, South America and Europe. In addition to global reach, the possibilities of new customer reach are also significant. With REVERB, Metropark has the ability to reach potential customers, as those who tweet are in turn followed by others who may not be familiar with Metropark.
"We fully recognize the power that Twitter gives its users. We have already seen a great deal of feedback from our fashion and tech savvy customers who have readily embraced this new interactive customer experience," said Metropark chief executive officer Renee Bell. "With hundreds of tweets mentioning Metropark over Thanksgiving weekend alone, we are excited by this opportunity to further interact with current and potential customers. We are actively listening and responding to all types of customer feedback in an innovative way."
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