E-commerce

Midwest grocery taps Takeoff Technologies to drive online ordering efficiency

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October 18, 2023

Hy-Vee Inc., an employee-owned grocery retailer serving the Midwest, is deploying micro fulfillment technology from Takeoff Technologies, an e-grocery solution aimed at helping grocers' e-commerce operations.

The technology will enhance the efficiency of the grocer's micro fulfillment centers and online grocery ordering system, according to a press release.

According to Takeoff research retailers can use micro-fulfillment capabilities to fulfill an average order of 25 items with just five minutes of labor. The technology also increases productivity of online fulfillment by up to 10 times through its speed, accuracy and reliability when combined with a company's current workforce.

"Hy-Vee is one of the most innovative grocery retailers worldwide, which is why we are so excited to work hand-in-hand with them to introduce this technology," Curt Avallone, chief business officer of Takeoff, in the release.

While Hy-Vee customers will not see any changes to the way their orders are handled, the partnership will help meet the company's goal to offer more time slots and availability to those who are utilizing the service.