News

Millennials most thoughtful generation? Yup, according to one study

March 6, 2019

Millennials are the most thoughtful when it comes to gifting, according to a Loop Commerce study that polled consumers on gift giving behavior.

The data revealed 42 percent of millennials buy gifts just for fun, compared to 26 percent of baby boomers and 36 percent of Gen X shoppers.A majority, 71 percent, of millennials stated that uniqueness of a gift is more important than price, according to a press release on the findings.

"Our usage data shows that when it comes to shopping for others, millennials are thoughtful, year-round gifters, and are the most likely to buy for others outside of the standard gifting occasions," said Roy Erez, CEO of Loop Commerce, in the release. "The data also shows that, while post-holiday gifting can sometimes be an afterthought for retailers, there's a golden opportunity for brands to accommodate millennials looking to shop for others all year round. By making it as easy as possible for an entire generation to send meaningful gifts online, retailers could capitalize on revenue they weren’t capturing before."