News

Mindtree introduces two new solutions at NRF show

January 13, 2014

Mindtree, a global information technology solutions company, today unveiled two solutions created to drive consumer engagement and commerce, Integrated Insights and Omni-Channel Service Orchestration. Mindtree has debuted the solutions at the National Retail Federation’s 103rd Annual Convention & EXPO also known as "Retail's BIG Show,” at the Jacob Javits Center in New York City.

According to the company, Integrated Customer Insights and Omni-Channel Service Orchestration leverage advanced analytics, mobile and digital technology allowing retailers and brand organizations to meet growing consumer needs across multiple channels. Even as online and mobile engagement grows, consumers who have the opportunity to interact over multiple channels during the research, evaluation and purchase cycle tend to allocate a greater share of their wallet to such experiences.

"Meaningfully integrating data analytics with mobile and digital capabilities finally begins to close the gap between data standing on its own and leveraging it to achieve excellent consumer interaction. Mindtree’s focus is to provide a win-win for both our clients and their clients. We continue to invest in cutting edge digital and analytics R&D to enhance that value proposition," said Radha R., senior vice president and head of the CPG/Retail/Manufacturing Group at Mindtree.

Omni-Channel Service Orchestration enables retailers to provide enhanced customer experiences by creating synergy across multiple channels during the shopping process. The solution integrates gamification, mobile and in-store experience and provides retailers with the platform to leverage ongoing innovations in mobile payments, shipping methods and online inventory catalogues.

Integrated Customer Insights enables retailers to create a context-based consumer persona. This permits targeted offers to consumers at various touch points such as POS, online, social and in-store aisles. The solution leverages the power of big data analytics and integrates social, behavioral, demographic and transactional data received from multiple structured and unstructured data sources.

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