News

Mobile Marketing Association expands in Europe

October 3, 2016

The Mobile Marketing Association is launching a new chapter in Germany, which represents the fifth biggest global mobile ad spend market and second largest in Europe.

"Our mission is to accelerate the transformation and innovation of marketing through mobile. As consumer engagement on 'Smartphones & Co.' explodes—a phenomenon known as the "Mobile Shift"—and more brands invest heavily into this channel, the MMA is the right platform for sharing practical know-how and actionable insights to benefit the business ecosystem in Germany and beyond," said Mark Wächter, mobile strategy consultant at MWC.mobi and chair of the MMA Germany, in an announcement.