Marketing

Monday best customer message day of the week

Photo: Adobe Stock

January 15, 2024

When it comes to a SMS marketing campaign retailers may want to focus on one specific day of the week — Monday.

Tuesday is also a valuable day, according to data released by Esendex which polled its customer base regarding messaging across several industries.

When it comes to retail there's a drop in send rates at the weekend as it appears there's less need for aggressive marketing as consumers are already browsing, according to a press release.

"While timing is important, getting business SMS right is down to intuition as much as to data and delivering value will always be important — so personalized recommendations, thoughtful offers and exclusive perks will always be welcome," Nisha Singh, SVP at Esendex, said in a company press release.