Consumer Behavior

More consumers will celebrate St. Patrick’s Day this year

Adobe Stock

March 6, 2023

More consumers are planning to celebrate St. Patrick's Day this year, with 44% making plans compared to just 30% celebrating in 2022.

Of the 44% aiming to celebrate, nearly a third (28%) will be with family and friends and 27% will go out to dine and/or drink, according to a press release on the findings.

When it comes to buying holiday food and drink, 42% will hit the grocery store while 29% will hit a mass retailer. A majority, 76%, plan to shop in-person for needed food and drink.