News

More supermarkets testing paperless coupons

July 1, 2008

CHICAGO — Unicous Marketing Inc. announced that the company projects that 2,800 grocery stores across the country will offer its EZ-PIC paperless, in-store coupons by the end of the year. With Meijer, Stater Bros., Ukrop and United Supermarkets now offering EZ-PIC, the instant coupon is available in over 1,000 grocery stores nationwide. EZ-PIC is also available at BI-LO, Big Y, Food City and Kings. Unicous Marketing is in negotiation with several other grocery retailers and expects to bring additional banners online during calendar year 2008.

EZ-PIC is a paperless coupon advertised on retail store shelves and redeemed electronically at check-out — eliminating the hassle of paper coupons. Because EZ-PIC coupons are different from traditional paper coupons or in-store temporary price reductions, they provide extra value to shoppers, larger baskets for retailers and more unit sales for manufacturers.