News

More than half of Americans looking for rebates this holiday season

The number one type of product for which survey respondents are most likely to use a holiday rebate is electronics (51 percent). Twenty-six percent said they’d use a rebate for toys, and 21 percent would use a rebate for batteries.

November 19, 2014

Marketing firm Young America has announced survey results that show 51 percent of U.S. adults plan on taking advantage of rebates this holiday season. That jumps to 66 percent if there are children in the household.

In addition, nearly half (43 percent) say a rebate would incentivize them to buy one brand over another and 22 percent say they’d buy a more expensive model.

“The amount of the rebate doesn’t need to be huge for people to participate,” Young America President and CEO Chris Behrens said. “Our survey found that nearly 30 percent of people would go to a store out of their way for a rebate that was $10 or less.”

The survey found that the number one type of product for which survey respondents are most likely to use a holiday rebate is electronics (51 percent). Twenty-six percent said they’d use a rebate for toys, and 21 percent would use a rebate for batteries.

And while it seems like rebates put survey respondents in the giving spirit, 51 percent said they’d keep any rebate for themselves instead of purchasing more gifts.