AI

More than half of consumers trust AI

July 31, 2025

Over half, 62%, of consumers trust AI to guide brand decisions yet 57% still prefer traditional search engines when researching personal, medical or financial topics.

Those are top findings from a Yext report, "The Rise of AI Search Archetypes," that reveals insight on how consumers are adopting and trusting AI tools to discover, evaluate, and choose brands, according to a press release. Yext is a brand visibility platform.

"AI search tools are no longer experimental," Mark Kabana, VP of data innovation at Yext, said in the release. "They've earned trust by consumers across a wide range of use cases, especially brand discovery, where accuracy and clarity matter."

The survey, conducted with Researchscape, analyzed responses from 2,237 consumers across the U.S., U.K., France and Germany.

Additional findings include:

43% use AI search tools like ChatGPT or Gemini daily or more, reflecting the growing integration of AI into routine online behavior.
75% report using new search tools more today than they did a year ago.
29% turn to AI first when they need fast, factual responses, trailing traditional search at 53%, but far ahead of social media (9%).
Just 10% of users trust the first result. Nearly half (48%) cross-check answers across platforms, highlighting the need for consistent brand information everywhere.
Out of the popular AI platforms, 68% of consumers have used ChatGPT to research local products or services. However, only 19% trust AI search tools versus traditional search engine results (45%) when it comes to local search.