Consumer Behavior

Most Americans would pay extra to buy retired products they once loved

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April 2, 2025

Two in three American consumers would love retired products they enjoyed in childhood to return and are willing to pay extra (32% more) to see them back on the shelves.

Those are prime findings from a UserTesting study conducted by Talker Research that also revealed 71% of consumers are likely to shop from brands that they knew in their childhood years.

The study included a poll of 2,000 U.S. adults, according to a New York Post report.

On average, consumers are loyal to six different brands, and most of those brands will be grocery and food brands, according to the report.