Consumer Behavior
Most consumers OK with paying for better return experience
January 26, 2023
A good number, 70%, of U.S. consumers are willing to pay for more flexible retail return experiences.
That's a prime finding of a Loop survey that polled 1,000 U.S. consumers as part of its "Consumer Preferences Require Premium Return Experiences" report.
"It's time to let go of the one-size-fits all approach to returns and instead diversify your strategy to offer the convenience and sustainability consumers crave," stated a press release on the findings.
The data revealed 50% have already paid for a more flexible option which reflects that convenience continues to reign as a consumer want.
"Merchants can no longer fear adding return fees," Jonathan Poma, Loop CEO, said in the release. "Instead, they need to add return fees smartly. Our recent survey confirmed that shoppers are expecting premium return options like at-home pickup or boxless return drop-offs. And that a majority of shoppers are even willing to pay for them. This is a huge, profitable opportunity for merchants."
