Consumer Behavior
Most consumers want texts from brands they love on a regular basis
March 10, 2025
Four out of five consumers want to get text messages from the brands they love at least once a week and 86% prefer redeeming brand offers that arrive in a digital wallet rather than in email or a mobile app.
Those are top findings from the eighth annual Consumer Insights survey from Vibes, a mobile engagement platform.
Over 55% of consumers aid they're more likely to engage with brands that offer a digital wallet option for coupons/offers and loyalty cards, with more than half wishing they could do away with physical wallets and just use digital ones, according to a press release on the findings.
"Every year we've conducted the Consumer Insights survey, we've been thrilled to watch the evolution of both SMS and Mobile Wallet in consumers' eyes — from fun but moderately-used channels to the absolute cornerstones of their shopping and dining experiences," Alex Campbell, Vibes' co-founder and CIO, said in the release. "Seeing how this ties into purchase behavior and brand revenue this time around only underscores just how crucial these channels have become for modern brands and the consumers who love them."
