Consumer Behavior
Most UK consumers don’t view personalized experiences as personal
August 11, 2023
A hefty number of consumers, 71%, feel personalized experiences are "targeted" and just 33% of those view the experiences are "truly personal."
That's a prime finding of a report released by Optimizely, a digital experience platform provider. The report reveals brands need to further elevate personalization practices, according to a press release.
The "Personalised to Personal" report, which polled 100 U.K. marketing leaders and 1,000 U.K. consumers, examines the maturity of personalization and how brands are attempting to optimize their efforts in an increasingly saturated market.
"It's been over 10 years since personalization became a staple of digital marketing, meaning many best practices have now reached a state of maturity," Shafqat Islam, CMO of Optimizely, said in the release. "Simply tailoring messages based on demographic assumptions is no longer enough to cut through the noise. Brands need to optimize their existing approach to personalization, and that means experimenting."
