Consumer Behavior
Most US consumers OK sharing vaccine status with companies
July 7, 2021
A majority of Americans, 63%, are comfortable sharing vaccine status with businesses and 43% have increased trust in organizations that require sharing of innoculation status.
Those are two top findings from research released by SafetyCulture. The survey polled 1,000 U.S. consumers in a partnership effort with YouGov, according to a press release.
Additional findings include:
- The majority (64%) feel fully vaccinated people should still wear masks when inside at public places.
- Once vaccinated, Americans are most likely to remain uncomfortable (38%) going to a public event (e.g., sporting arenas, theaters, etc.), closely followed by going to the gym (35%). These activities are more likely to make Americans uncomfortable than visiting a bar/restaurant (25%), shopping in a store (18%) or staying at a hotel (24%).
- Even after being vaccinated, two in 10 (20%) of American workers indicated they would be uncomfortable returning to the workplace.
- More than one in 10 (14%) said they do not plan on getting fully vaccinated and already feel comfortable engaging in all of the aforementioned activities, with an additional 4% saying they don't plan on getting fully vaccinated and are uncomfortable doing at least one of these activities.
- Half (50%) of Americans would feel "very comfortable" shopping in a physical retail store over the next three months, with discomfort dropping to 14%.
- Only 23% of Americans would feel a level of discomfort dining in a restaurant/bar over the next three months.
- 28% of Americans would feel a level of discomfort staying at a hotel over the next three months.
"After an incredibly tough 2020, it's encouraging to see consumer confidence increase across various industries," Bob Butler, general manager, North America with SafetyCulture, said in the release "As America reopens, it's important to remember that vaccines are one part of an effective safety strategy. Clear and manageable safety processes are critical to a successful reopening that lasts. Most businesses have gotten over the hurdle of implementing new procedures. Now it's time to focus on removing any remaining red tape and friction so safety maintenance becomes second nature."
This research was released as part of SafetyCulture's ongoing Safely Back to Business Initiative.
