AI

Most US consumers using AI regularly

Photo: Generated by AI. Adobe Stock.

June 24, 2025

A majority of U.S. consumers are using some form of AI regularly and more than half, 60%, have used it to help them shop online.

Those are top findings from a Bloomreach report examining AI's impact on consumer shopping habits and expectations, according to a press release.

The research involved two surveys that each polled more than 1,000 consumers.

"For so many years, we've been translating the context and emotion of what we were shopping for into keywords and clicks that our computers could understand. Now, conversational AI is allowing us to bring the humanity of that context and emotion back into our digital experiences," Raj De Datta, co-founder and CEO, Bloomreach, said in the release. "When 97% of shoppers who have used AI shopping assistants find them helpful, and a majority say these tools help them find products faster…it's clear that shopping is changing for the better."

Additional findings include:

• 67% of respondents are already familiar with AI shopping assistants and 57.2% have used AI to help them shop online.
• Among the respondents who have used AI shopping assistants, 97% found them helpful and 76.8% say these tools helped them decide to purchase items faster than if they were shopping on their own.
• 41.4% of respondents said they are using natural language when searching.
• 61.3% of respondents are interested in a conversational search bar.
• 64.5% of respondents at least somewhat trust AI answers.
• 46.2% of respondents believe an AI shopping assistant would offer more honest advice about an outfit than a friend.