News

mShopper launches Version 4.1 of mStore mobile commerce platform

June 26, 2014

Mobile commerce platform provider mShopper has announced version 4.1 of its mStore product. With the addition of new user experience improvements, universal navigation, extensive use of product imagery, custom faceted search, and more, mShopper's new mStore is set up to help online retailers drive conversions and improve sales, the company said in a press release.

"In today's world of instant demand and wildly distracted mobile shoppers, online stores need to deliver an outstanding user interface that lets their customers get to the 'buy' button as quickly as possible. As a mobile commerce platform provider, our obsession is to help online retailers capture more traffic and convert that traffic into incremental sales," said mShopper CEO David Gould. "Our mission is to make a sale as easy and intuitive as possible. Efficient UX will improve conversion rates while reducing page views per session which is always our goal."

New features include:

Nevergoback lets shoppers move forward in their session without having to go backward to search, browse, or edit shopping cart contents and payment details
Visicart lets users see their purchases in shopping cart and checkout pages;
Universal Navigation allows retailers to dynamically configure optimum search and browse elements that are accessible from every page in mStore;
Custom Faceted Search creates filtering of product attributes and keywords for every product category;
Responsive Design serves up the best experience for any smartphone or tablet while improving page-load times over first generation responsive sites;
Mobile Traffic Configurator empowers marketers to configure precise percentages of traffic by device for built in A/B testing;
Flexible Live Tile Layout with JQuery reverts for easy viewing and immediate presentation of critical product information;
GPS Store Locator finds nearby physical locations;
Unlimited Custom Pages launches on the fly with full HTML;
Time-bombed Curated ("Themed") Sales targets customers based on season, merchandising needs, or even time of day; and
SMS Marketing and SMS-Based Abandoned Cart Automation allows for timed follow-up messages or offers to customers who don't complete their transaction.

The company said that a full array of APIs is also available for customers who want to seamlessly integrate with existing shopping carts, payment gateways or marketing automation solutions.