News

MyBuys unveils personalization-driven m-commerce suite

September 26, 2010

MyBuys, a provider of multi-channel personalization solutions, today introduced MyBuys Mobile, a personalization-driven, full-service mobile offering for e-commerce. The solution optimizes the shopping experience for every consumer on the iPhone, Android, Blackberry and iPad.

MyBuys recognize customers who visit a retailer’s mobile website as individuals with unique preferences and shopping behaviors. The company provides explicit and implicit information about the shopper’s tastes, self-identified preferences, purchase history and website activity.

MyBuys match the product to the shopper with technology that intuitively displays real-time changes in content and inventory; therefore, requiring no implementation efforts and no feeds from a company’s IT department. MyBuys’ mobile functionality includes catalog, search, ratings and reviews, cart integration, store locator, and more.

"The mobile channel is the largest growing portion of e-commerce and already a significant revenue opportunity for retailers," said Bob Cell, CEO of MyBuys. "Our new mobile offering provides a consistent, personalized shopping experience by making dynamic changes to a retailer’s website to fit a mobile platform, with no intervention from the retailer. For the shopper, it makes purchasing as simple as texting — whether they are impulse shopping or working through a well thought-out holiday shopping list."

MyBuys partner with more than 300 companies, including more than 65 of the Internet Retailer Top 500. They offer intelligent, personalized recommendations to their shoppers.  MyBuys, which is based in Redwood City, Calif., is a privately held company.