News

MyBuys unveils predictive remarketing for online advertising

May 23, 2010

MyBuys has introduced MyBuys Predictive Remarketing, its consumer profile-driven remarketing suite. MyBuys' approach proactively presents consumers with a range of products and offers they are most likely to want and now delivers these compelling display ads on popular Internet sites.

MyBuys also announced the acquisition of online remarketing provider Veruta, which powers the display advertising component of the new suite with its dynamic advertising platform.

According to a company release, with MyBuys Predictive Remarketing, companies are seeing more than 500 percent improvement in click-through rates (CTRs) versus non-personalized remarketing solutions, and more than 50 percent improvements over all other remarketing offerings.

"MyBuys is taking advertising to a new level. We consistently see outstanding ROI from MyBuys on our website and through email, and now, using its comprehensive understanding of our customers to predict what they are going to buy, MyBuys is turning our ad spend into increased sales," said Howard Wyner, president of Scentiments.com. "No two consumers are the same, and with MyBuys, no two ads are the same; shoppers are presented with products specifically targeted to them. Our customers are not bombarded with views of the same product they happened to click on last, but instead are presented with a variety of product options that directly speak to their preferences and interests."