Consumer Behavior

Near majority of consumers tapping AI for deal hunting

Generated by AI/Adobe Stock

October 14, 2026

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A near majority, 69%, of holiday shoppers are reaching for AI agents to price compare and find the best deals.

Those are findings from Bread Financial's "Agentic AI + Holidays" survey that also revealed 19% of shoppers are excited about using AI tools.

Despite its potential, holiday shoppers seem most comfortable using AI agents with pre-purchase activities, placing high importance on oversight of final decisions and protecting personal data, according to a press release on the data.