News

NEC Display debuts analytics platform for retailers

November 22, 2018

NEC Display Solutions of America Inc. has launched NEC ALP, an analytics platform providing real-time content and data measurement information for retailers.

The platform, available starting in January, combines advanced video analytics and expertise in digital signage to provide big data, content matching and relevant content to retailers, according to a press release.

"With NEC ALP we're giving retailers the ability to provide customers with a personalized experience through real-time relevant content triggered by demographic data such as age and location," said Richard Ventura, vice president of strategy at NEC Display Solutions, in the release.

The company developed a new back-end architecture for the NEC ALP platform using both edge and cloud computing. The system uses facial recognition to provide nonidentifying information, such as age and gender, which is fed into a local computing appliance and triggers the display of appropriate content.

Data is later delivered into the cloud, providing insights such as sales impact, demographics, audience traffic and customer engagement.