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Neiman Marcus launches #NMmyway contest on Instagram

Instagram contest will allow followers to upload their own images showcasing how to wear spring fashions in a first for the retailer.

February 10, 2015

Neiman Marcus today announced it is launching an Instagram contest allowing followers to upload their own images, using #NMmyway, illustrating how to wear Neiman Marcus spring 2015 trends. According to the announcement, this is the first time Neiman Marcus has engaged in user-generated content.

The contest runs Feb. 11-25, and the five Instagram followers submitting the best representation of how they wear Neiman Marcus' spring trends will receive a $500 Neiman Marcus gift card and will be featured on neimanmarcus.com. The contest winners, selected by the Neiman Marcus Fashion Directors, will be announced in March.