Marketing

Nestle Purina PetCare seeks applicants for chief snuggle officer roles

Photo: Nestlé Purina PetCare

January 22, 2025

There are many 'chief' roles within the retail customer experience industry but chief snuggler has to be one of the newest.

But it's not for human leaders.

Nestle Purina PetCare is holding a contest to appoint a kitten and puppy to it's c-suite, according to a Pet Food Processing report. The hires will serve as brand ambassadors and will help promote the company's Kitten and Puppy Chow brands.

"The first 12 months (or 24 months for larger puppy breeds) are a crucial developmental period for puppies and kittens, when they grow the most physically and mentally, learning new skills and exploring the world around them," Callie Harris, DVM, Purina veterinarian, told the news outlet. "Purina Puppy and Kitten Chow include nutrients for healthy development that are especially important for the first year, including more protein to support their growing muscles, DHA for brain and vision development, calcium for strong bones, and antioxidants to support a healthy immune system."

Applications are being accepted through Jan. 24. Six finalists will be selected and a public vote will decide winners that will be announced in March.

Additionally, Purina will provide a $25,000 donation to a selected animal shelter.