News

New enterprise m-commerce platform helps retailers unify their channels

June 8, 2010

Venda, an on-demand e-commerce provider, has introduced its Venda Advanced Mobile Platform (A.M.P.) powered by Digby, an enterprise mobile commerce offering that provides multi-channel merchants a unified shopping experience between in-store, online, catalog and mobile devices.

According to the company, Venda A.M.P., powered by the Digby Mobile Commerce suite, is a mobile portfolio that is integrated with the Venda Enterprise eCommerce platform. This seamless solution, supported by Venda's global customer support organization, provides brands and retailers with a unified platform to connect with their audience and customers, delivering unique and personalized shopping experiences anywhere, anytime.

Social and mobile are fundamentally changing the way consumers interact and shop. According to a recent survey of 1,052 consumers conducted by Deloitte LLP, 21 percent of consumer shoppers have used a web-enabled mobile phone to assist them in shopping. The survey also reported that 36 percent of those surveyed have used their phone to go to a website to shop for products or services.

"Digby and Venda are collaborating on all things mobile, enhancing the retail shopping experience regardless of time or location," said Dave Sikora, founder and CEO of Digby. "Venda understands the need to deliver scalable and powerful solutions that grow and extend a brand's customer engagement. Leveraging the Digby Mobile Commerce Suite, we look forward to answering the call for true, multi-channel mobile commerce through our work with Venda."

With Venda A.M.P. merchants can:

• Enable top mobile devices including iPhone, iTouch, iPad, BlackBerry and Android while easily scaling with the constant innovation cycle of new mobile devices, operating systems and screen sizes/resolutions;
• Run geo- and time-specific marketing and e-commerce programs with location targeting capabilities;
• Deliver highly-personalized and sophisticated "rich mobile web" experiences;
• Enable fully-transactional mobile (search, shop, buy, pay, service) with an expanding universe of "must have" capabilities like:
  • In-store check-ins with timely and personalized offers pushed directly to a user's device;
  • Bar code scanning for pricing and comparison information via mobile phone cameras to share with friends via Facebook;
  • Wish-list and registry management, product reviews, order status and stock availability.

"Our vision for hosted e-commerce is to free our clients to engage with their customers in a more meaningful, direct and cost-effective way, making Digby's mobile technology a perfect strategic fit in terms of features, operations, support and cost," said Jeffrey Max, CEO of Venda, Inc. "Brands that thrive in the future will embrace mobile as a unifying customer experience, and with Venda A.M.P. they will be able to focus on delighting customers with the comfort that our platform will continue to scale and mature alongside their business."