AI

New Generation debuts AI-native storefront platform

Photo: Adobe Stock

July 23, 2025

New Generation, which provides infrastructure for the AI internet, has announced its AI-native storefront platform now enables agentic commerce, providing secure AI-initiated transactions.

The platform allows AI agents to quickly and securely check out from merchant sites across chat, voice, and soon through emerging agent-driven channels, according to a press release. New Gen is leveraging payments infrastructure from Visa and is among the first collaborators in the Visa Intelligent Commerce sandbox.

Consumer behavior data shows traffic to U.S. retail websites from generative AI sources increased by over 1,200% between July 2024 and February 2025.

These users expect highly personalized recommendations, are more likely to convert, and spend more than traditional site traffic shoppers, according to the release.

New Gen transforms static product catalogs into structured, AI-readable data through intelligent storefronts hosted on custom subdomains like ai.brand.com.

The storefronts support humans, who see a personalized, conversational interface, as well as AI agents, which access the same product information programmatically.

"Shopping behavior is changing rapidly, and brands are having a hard time keeping up. Now, shopping starts with a conversation, not a search bar," Adam Behrens, co-founder of New Generation, said in the release. "We're starting by helping brands serve AI agents and people in the same place, with personalized, structured storefronts built for natural language. That means turning product catalogs into structured, AI-readable data, so brands are equipped to welcome the next wave of customers, both human and AI."