News

New GuestLogix service targets shoppers in the air

March 18, 2010

GuestLogix Inc., a global provider of onboard store technology to the airline industry, today announced the availability of OnTouch Concierge Everywhere, a new way for airlines to enhance the customer experience throughout the entire journey while generating ancillary revenues.

With the launch of OnTouch Concierge Everywhere, passengers who register using an airline's Web site, an airport kiosk, the in-flight entertainment system or the cabin crew's POS handhelds from GuestLogix, will receive valuable destination-focused information and services, targeted by travel dates, to make the most of their trip, including their return home. The service is provisioned by SMS or Web access using a mobile phone and in the future via concierge desks at popular hotels and airports.

OnTouch Concierge Everywhere works like a "hotel concierge on steroids," according to a press release. Travelers provide their mobile phone number to receive date-specific local information; airline communications and offers; recommended restaurants, transportation service providers, bars/clubs; and special offers and targeted promotions involving coupons. Customers can book tickets for shows, call a local taxi and secure a dinner reservation at a popular restaurant — all on the move at destination.

The mobile service generates income for the carrier by allowing passengers to directly purchase products and services and delivering highly targeted, mobile-based advertising through text messages, e-coupons and advertising links.

"OnTouch allows airlines to capitalize on the needs and wants of a highly lucrative consumer group in a captive and controlled cabin environment and now OnTouch Concierge Everywhere uniquely extends that onboard store experience beyond the flight during the entire trip and afterwards as well", said Tom Douramakos, president and CEO, GuestLogix. "Our onboard store design and proprietary rollout methodology provides airlines with an infinitely scalable onboard retail marketplace to maximize the strength of their own brands and extend them beyond the flight."