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New NEC tools aim to help retailers with data, demographics and analytics

NEC Corp. of America debuted a slew of new tools at the January NRF BIG Show and the hardware, software and services are focused on helping retailers with data, communications and productivity.

January 26, 2016

Point of sale, biometrics, digital signange and analytics are all new solutions within NEC Corp. of America's retail solutions portfolio.

The new tools, which debuted at the National Retail Federation's BIG Show in New York this month, are designed to bring together the best of NEC's retail, biometrics and display capabilities to capture shopper demographics and measure in-store analytics, all while leveraging the importance of in-store marketing and advertising, giving retailers the information needed to provide a more personalized shopping experience in their stores, according to an announcement.

NEC's Stanchion 3.0 retail suite includes hardware, software and services to enable store managers and staff greater access to data, improved communications and increased productivity within their store environments.

One biometrics-based solution is NeoFace Engage, which incorporates interactive digital signage with facial recognition technology. Retailers can benefit by being able to tailor in-store advertising based on age and gender using real-time content to market products and educate shoppers, all while capturing shopper analytics, the company said.

Another new biometrics solution, Enterprise Video Analytics, focuses on capturing age and gender analytics to track in-store shopper demographics to give retailers information for product and marketing campaigns.

InPosition, a point-of-service omnichannel retailing platform, is a real-time direct fulfillment solution that enables retailers the ability to offer a mobile POS solution on the store floor. The mobile solution isn't limited to mobile POS capabilities; it also offers instant item look up by store staff and detailed information about products to enhance the overall shopping experience, while providing a personalized level of customer service, according to NEC.