Marketing

Newegg taps AI to empower shoppers

Image provided by Newegg.

August 28, 2023

Newegg Commerce Inc., an e-commerce tech product retailer, is using AI to summarize customer reviews to help shoppers make more informed decision in quicker fashion.

The retailer is using ChatGPT. Prior to using AI shoppers relied on average product rating to gauge customer sentiment, according to a press release.

The AI tech takes reviews to a new level as it analyzes the data, extracts key terms and creates concise synopses called Review Bytes.

Customers can access the full reviews from which the information originated by clicking on each Review Byte. Additionally, a comprehensive paragraph summary provides further insights into multiple customers' opinions with sentences to elaborate on key points.

"With Newegg's deep commitment to leveraging generative AI to improve the customer experience, offering ChatGPT-powered customer review summaries is the latest addition of our cutting-edge AI toolset," Andrew Choi, director of brand and website experience for Newegg, in the release. "The process of analyzing relevant information to make a purchase decision can be arduous. Viewing valuable customer feedback efficiently should remove some of the friction that shoppers encounter."

To maintain transparency and build trust, ChatGPT-generated content is clearly labeled by Newegg.

Newegg Commerce was founded in 2001 and and sells PC hardware, consumer electronics, gaming peripherals, home appliances, automotive and lifestyle technology.