March 27, 2013
If imitation is the sincerest form of flattery, Amazon should be tickled with Barnes & Noble's latest Nook feature. Nearly two months after Amazon launched its virtual Coins currency for Kindle Fire app purchases, Nook users will soon have their own currency for in-app purchases, too.
Thenextweb.com reported that Barnes & Noble has not set a specific date for the rollout.
"We are thrilled to bring in-app purchasing to Nook with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our Nook customers with a more in-depth app experience and an even wider selection of popular apps," said Claudia Romanini, VP of Nook Apps, Nook Media. "We look forward to adding thousands of more apps that feature in-app purchasing over the coming weeks and months to expand Nook's already wide array of digital content offerings."
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