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One-fifth of online retailers offer a mobile microsite

November 9, 2008

The Retail Bulletin: A fifth of online retailers have used mobile microsites to push specific promotions, according to new research by mobile marketing agency Sponge. The study, which looks at how the retail industry perceives and uses mobile as a sales and communication tool, also revealed that 40 percent of those surveyed said they already had an information-led mobile Internet site, or were considering building one. However, 10 percent were unsure, while half said that a mobile Internet site wasn't part of their growth plan.

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