Consumer Behavior

One quarter of consumers will Buy Now Pay Later for holiday shopping

Photo: Generated by AI. Adobe Stock.

August 5, 2025

One quarter, 25%, of U.S. consumers plan to use Buy Now, Pay Later services when it comes to holiday shopping this year and 27% of millennials plan to go into credit card debt for purchases.

Those are findings from an Invoice Home second annual "Holiday Spending" survey. Invoice Home is an invoice template software providers. The study was conducted by research firm Censuswide.

More than one-third (37%) view buying gifts as more important than a credit card balance this season, according to a press release on the findings.

Additional findings include:

• Navigating spending Gen Z (20%) and millennial (19%) plan to cover holiday expenses in 2025 by leveraging BNPL services.
• 27% of millennials plan to go into credit card debt (2024 -21%).
• 40% of Gen Z plan to dip into savings (2024 -32%).

"This data shows that consumers aren't shifting away from spending but being strategic in how they spend and in how they'll afford the season," Petr Marek, co-founder and CEO at Invoice Home, said in the release.