E-commerce

Online retail growth in U.S. hits a new low point

Photo by istock.com

August 17, 2020

Online retail growth, in the U.S. has hit its lowest level since the start of the COVID-19 pandemic, early April, according to Emarsys data.

The coronavirus, as well as political "unrest," are prime drivers regarding online revenue growth dropping 51%, according to a press release on the data. The number of U.S. consumer online orders dropped 52% leading up to August 9.

"While online retail in the U.S. is doing comparatively better than this time last year, the sudden drop in revenue and order numbers indicates that consumers aren't quite confident yet to go and splash the cash," said Alex Timlin, senior vice president at Emarsys, in the release.

Timlin said the figures are reason for a new relief package from the federal government.