Consumer Behavior

Online shoppers want lower prices, free shipping, product variety

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April 1, 2024

When it comes to online shopping, the top three qualities consumers seek from an e-commerce retailer are lower prices (60%), free shipping (51%), a wide variety of product options (37%) and fast shipping (37%).

That's a prime finding of a Celigo research report that included a survey of 1,500 consumers in the U.S. and U.K. regarding online shopping plans, habits and preferences, according to a press release.

Additional findings include:

• 85% of shoppers had at least one to three poor experiences with online retailers last year as they grapple with higher prices, late deliveries and excessive shipping costs.
• 43% of shoppers stated inflation and higher prices have caused them to shop less online because they need to tighten their budgets. On the flip side, 31% said inflation has caused them to shop more online because they find better deals there.