E-commerce
Optimax Eyewear Group launches multi-brand e-commerce platform
December 5, 2025
Optimax Eyewear Group has launched OTTICA.com, a luxury e-commerce website designed to redefine the high-end eyewear shopping experience.
Optimax Eyewear Group is the parent company of GlassesUSA.com, UVP and FORK Eyewear, according to a press release.
With the launch of OTTICA.com, Optimax delivers an elevated experience tailored to customers seeking high-end designer eyewear, combining convenience with a curated selection.
"This is more than just an expansion, it's an opportunity to bring a true luxury experience and accessibility to the eyewear space," Daniel Rothman, co-founder and CEO of Optimax Eyewear Group, said in the release. "Our vision for OTTICA.com is to be the go-to destination for luxury brand enthusiasts. A place where they can explore, discover, and buy any premium frame they desire, all backed by exceptional service and expert optical fitting, right from the comfort of their own home."
