October 18, 2011
Oracle announced that it has entered into an agreement to acquire Endeca Technologies, Inc., a provider of unstructured data management, web commerce and business intelligence solutions.
A privately-held company based in Cambridge, Massachusetts, Endeca provides products that help companies analyze unstructured data, gain better business intelligence, and deliver a superior customer experience, the companies said in a press release.
Endeca InFront is a customer experience management platform that enables businesses to deliver highly targeted and relevant customer experiences online with advanced merchandising and content targeting tools for web commerce.
Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together.
The transaction is subject to customary closing conditions and is expected to close before the end of 2011. Until the deal closes, each company will continue to operate independently.
