Omnichannel

Overstock leads NRF Hot 25 Retailers List

Photo: burdun - stock.adobe.com

August 12, 2024

Overstock is the fastest-growing retailer in the U.S. and leads the National Retail Federation's 2024 Hot 25 Retailers List.

The list, complied by Kantar, a marketing data, insight and consultancy firm, highlights the fastest growing retailers with rankings determined by each company's year-over-year increase in domestic sales from 2022 to 2023, according to a press release.

Schwarz Group ranked second and moved up two spots from fourth place last year. The other three are Fast Retailing, Irish multinational fast fashion retailer Primark Stores and Aldi.

"This year's Hot 25 List is brimming with a wide array of retailers that has seen significant growth," David Marcotte, senior vice president at Kantar, said in the release. "We're seeing many newcomers to the list, alongside returning retailers that have successfully tapped into consumer needs and desires."

Lululemon jumped from No. 24 last year to No. 6 and H.E. Butt Grocery jumped from No. 25 to No. 13 with 12.7% sales growth last year.

"This year, we observe a resurgence of retailers that had subtly declined in previous years but have gained steady traction with new customer bases," Mark Mathews, executive director of research at NRF, said in the release. "The sales numbers indicate a steady increase for these top 25 retailers, driven in part by their successful adaptation to customer needs, resulting in positive growth."

Newcomers to the list this year include: Abercrombie & Fitch (No. 7), Five Below (No. 8), Ollie's Bargain Outlet (No. 10), Chevron Texaco (No. 11), Daiso Sangyo (No. 14), Burlington (No. 16), Cencosud (No. 18), Inditex (No. 21) and Defense Commissary Agency (No. 25).

To learn more about the Hot 25 Retailers and see the methodology, read the NRF blog post.