Marketing
Pet Supplies Plus taps SOCi for marketing quest
March 1, 2023
Pet Supplies Plus is deploying SOCi Inc.'s marketing platform to drive localized social media marketing.
The platform will allow the brand's franchisees grow a location's online presence and showcase what makes each store unique, according to a press release. Pet Supplies Plus operates 665 stores across 41 states.
"Our transition to SOCi has allowed our Pet Supplies Plus stores and franchise owners to increase the overall social engagement at the local store level in an easy and simple to use platform," Chris Rowland, CEO of Pet Supplies Plus, said in the release. "By utilizing SOCi to manage all of our local store pages across digital channels, owners are able to create deeper connections with our neighbors around each store."
The platform's reporting allows the brand's franchisees to see how their pages and social efforts are performing, whether through sentiment or the level of engagement a recent post received, giving store owners insights into what type of content is most successful in driving traffic to their locations.
